Zomato, the India-based food delivery company, is set to launch a logistics solution to deliver various goods to other ecommerce players, including food products, pharmacy products, and grocery aggregators. According to reports, Zomato has already successfully fulfilled thousands of deliveries for its clients. The feature will initially focus on the business-to-business model, with a price range of Rs 38 to Rs 52 per kilometer for the service.
Zomato has been actively expanding its offerings in the instant-grocery delivery market, having acquired instant delivery company Blinkit for USD 568 million in 2022. The startup aimed to provide quick 10-minute grocery deliveries for customers in the region. Zomato saw the industry grow both in India and globally and recognized the customers’ value in quick delivery of products such as food, groceries, and essentials.
Additionally, Zomato’s partnership with Blinkit aimed to improve its instant grocery delivery pay and was synergistic with its core food company. In February, data and analytics company GlobalData highlighted Zomato’s growth potential, especially with the growing prominence of BNPL (buy now, pay later) services in India. Zomato has a network of nearly 390,000 restaurants and 32 million monthly active users. As per GlobalData’s Financial Services Consumer Survey conducted in Q1 and Q2 of 2021, 55% of respondents from India stated that they used BNPL services for online payments.