Zomato rolls out food trends platform for restaurant partners


07/03/2023
Zomato rolls out food trends platform for restaurant partners

Zomato, the renowned food delivery platform, has unveiled a new data platform called ‘Zomato Food Trends’ that will be made accessible to its restaurant partners. This open platform, available free of charge, aims to provide valuable insights by analyzing millions of transactions across various cities in India. By leveraging these insights, restaurant partners can make informed decisions and tailor their strategies to enhance their success, as stated in a recent announcement by the food aggregator.

With the help of Zomato Food Trends, restaurant partners will be able to delve into crucial aspects such as demand and supply gaps at the local level, pricing distribution, and trending dishes or cuisines. Additionally, they can compare the demand and supply for multiple dishes or cuisines. Armed with these valuable insights, restaurants can optimize their decision-making process regarding pricing, menu choices, and even the selection of locations.

This data-driven approach will prove beneficial not only to current restaurant partners but also to new ones entering the market. Zomato aims to create a level playing field, particularly for smaller restaurants, empowering them to flourish in the dynamic and competitive food industry. To ensure transparency and inclusivity, Zomato Food Trends will be accessible not only to listed restaurant partners but also to the general public at no cost.

Addressing the concerns of the restaurant industry, Zomato acknowledges the significance of being a trusted partner to all stakeholders. By making valuable data accessible and fostering a collaborative environment, Zomato seeks to support the growth of both existing and aspiring restaurant partners. The platform aims to aid in identifying emerging trends, recognizing market gaps, and encouraging innovation within the Indian food entrepreneurship ecosystem.

The restaurant landscape in India has witnessed a remarkable transformation in recent years, driven by the ever-evolving preferences of consumers. Traditional cuisines like Mughlai and Chinese now coexist with the surging demand for artisanal pizzas, gourmet burgers, and authentic regional Indian delicacies. Zomato Food Trends intends to be a guiding force, assisting current and aspiring restaurant partners in their endeavors to meet these dynamic market demands.

As Zomato continues to shape the food delivery and restaurant industry, the launch of Zomato Food Trends showcases their commitment to empowering restaurant partners through data-driven insights, thereby fostering growth, innovation, and success within the evolving food landscape of India.

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