Wolt is setting up and getting ready to scale on the 2 new markets.
Recently the company announced about the luanch of operations in Iceland, starting operations in Reykjavík!

Wolt’s new launch makes Iceland the 24th market where the company is present, marks another milestone in the company’s expansion efforts, and its entry into the market is expected to bring more options and convenience to Icelandic customers.

“Iceland is an interesting and relevant market in our eyes,” said Wolt’s manager of local operations, Elisabeth Stenersen. “Wolt has a lot of experience in activities in small settlements, such as for example in northern Finland and Norway. In addition, we feel a connection to Iceland as a society with Nordic roots. We have been wanting to expand to Iceland for a long time and we are happy about the warm welcome.’

Also as reported by Austria Die Presse, Iceland is not the only market Wolt is launching. The competition for a billion-dollar market Austrian market is boiling up again.

Lieferando’s (Just Eat Takeaway.com) food couriers cycle through the city in orange outfits with delivery boxes of the same color, foodora’s bicycle messengers in pink. The delivery people who deliver the food to the door in their brightly colored outfits have long been a feature of the street scene. A third color will be added to the scene, as blue-clad riders from Wolt already starting delivering food orders in Vienna.

The Austrian market was always a tough nut to crack.

Uber Eats, left the Austrian market in 2019. Flink and JOKR have withdrawn from Austria and gurkerl.at – Dein Besser-Als-Super-Markt is undergoing restructuring.

Initially, the company wants to establish itself only as a supplier of food, but in the long term it should serve as an “everything supplier”. With e-bikes and cars, Wolt then brings different goods to the customers, especially from local suppliers, who are supposed to have a new distribution channel.

“At Wolt, the focus is primarily on the customer experience. In addition to the delivery service, we also offer local support that can solve problems within a minute. We are down-to-earth and reliable and want to build up a long-term business in Austria,” says Clemens Brugger, Country Manager of Wolt in Austria.

“There is still a trend towards convenience and good growth rates are still possible, even if the gold rush mood is over,” says Brugger.

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