Food delivery app Wolt is set to expand its services in Israel, encompassing communities in the North. This expansion aims to cater to a variety of areas, including cities, towns, kibbutzes, and tourist sites. However, the focus of this northward expansion lies in promoting local cuisine within the Galilee region and serving tourists exploring the Northern part of the country.
The expansion in the North will be divided into two main regions: the Metula-Kiryat Shmona area and the Safed-Rosh Pina-Hazor Haglilit area. Notable localities within these regions include Kiryat Shmona, Metula, Dafna, Kfar Blum, Sde Nehemiah, Neot Mordechai, Safed, Rosh Pina, Amiad, Meron, Kfar Giladi, Amir, and Beit Hillel.
Wolt’s foray into the Northern region comes four years after its initial arrival in Israel, commencing operations in Tel Aviv in 2018 and subsequently expanding to the Jerusalem area in 2021. This recent expansion follows Wolt’s earlier expansion into the Petah Tikva and Netanya areas in April.
For residents in the periphery, the arrival of Wolt’s food delivery service is seen as a boon. Kiryat Shmona Mayor Avihai Stern expressed his enthusiasm, stating, “Wolt’s arrival in Kiryat Shmona and the nearby towns is major news for residents and local businesses here. We’re happy to welcome any company that sees Kiryat Shmona as an opportunity, especially a company like Wolt, which will help improve our residents’ everyday lives. I believe Wolt will contribute to the city’s economy and make our diverse range of restaurants and quality businesses accessible to people both within and outside the city.”
Lior Eshkol, CEO of Wolt Israel, emphasized the company’s commitment to providing exceptional service throughout Israel, stating, “The residents of Israel’s North deserve to enjoy excellent service and the instant delivery revolution we’re leading – something Israelis across the country are already enjoying. After four and a half years of activity in Israel, we are now looking forward to expanding into Kiryat Shmona, Safed, Rosh Pina, and the other towns in the area. We’re all excited and ready to serve local residents and businesses.”