Finish food delivery company Wolt (aquired by DoorDash) and the quick commerce start up Flink have become partners across Germany. Flink‘s extensive product portfolio can now be ordered via the Wolt app. Wolt‘s team will also deliver the orders.
Initially, the cooperation began at the end of December 2022 with a test run in Berlin. The pilot was such a success that Flink‘s product portfolio can now be ordered throughout Germany via the Wolt app. Customers are able to choose from a range of around 2300 Flink products. These include popular REWE Group brands such as REWE Beste Wahl, REWE Feine Welt, REWE BIO and ja!
“Our goal is to become the go-to app for everything. And of course, that starts with a broad range of groceries on the Wolt platform. Brands like Flink with its line of products popular throughout the city, need to be a part of it,” emphasizes Oksana Lukyanenko, Head of Germany at Wolt. “We are very pleased that Flink‘s portfolio is now available on the Wolt app.”
“The cooperation with Wolt is a win-win for both brands. Wolt customers can now access our wide range of over 2300 products and we are expanding our customer base thanks to the popular Wolt platform,” adds Dr. Martin Esch, Head of Germany at Flink.
The move by Wolt to include Flink‘s product portfolio on its platform highlights the company’s distinct strategy to become an omni-channel delivery service. It is already possible for Wolt customers to have baked goods, wine, or flowers delivered in addition to the classic supply of restaurant dishes. Wolt also collaborates with local retailers who run specialized grocery stores and are able to sell their goods online via the Wolt platform without having to operate their own online store.
