Uber Explores New Service “Chore” in Bid for Growth Beyond Rides and Deliveries


09/12/2023
Uber Explores New Service "Chore" in Bid for Growth Beyond Rides and Deliveries

Uber is reportedly venturing into the task marketplace, taking a cue from platforms like TaskRabbit, according to hidden code strings discovered within its iPhone app. The service, internally referred to as “Chore,” would allow users to hire individuals for a variety of tasks, extending the app’s functionality beyond just rides and food deliveries.

Developer Steve Moser uncovered the hidden code and shared details with Bloomberg News. It appears that users would have the option to enlist a “tasker” for a minimum of one hour. To request a task, customers would need to specify the task’s nature, estimate its duration, and select a preferred arrival time for the tasker. Much like ordering a ride or food delivery through Uber, users would input the task’s address, review the request details, and confirm the request. The app would then calculate the cost based on the estimated task duration.

Although the code doesn’t provide specific examples of chores, similar platforms like TaskRabbit and Angi offer a broad spectrum of services, including TV mounting, appliance repair, cleaning, moving assistance, and furniture assembly.

As of now, Uber has not officially commented on these code revelations. It’s crucial to note that the development of “Chore” is reportedly in its early stages, with no guarantee of a formal launch or a timeline for its potential release. Uber typically tests new features in select regions before a global rollout.

This move marks a significant expansion for Uber, which is seeking alternative growth avenues and revenue streams as it looks beyond its core ride-hailing and food delivery businesses. While the company achieved its first-ever operating profit in the last quarter and reported a 14% increase in sales, this growth rate was its slowest since Q1 2021. Consequently, Uber is exploring new avenues to fuel its growth trajectory.

The potential introduction of “Chore” signifies Uber’s ambition to diversify its services and further solidify its position as a comprehensive platform for everyday needs.

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