Recent research emphasizes the impact of daily lifestyle habits, such as consuming nutritious food, obtaining sufficient sleep, and managing stress, in reducing the likelihood of developing chronic illnesses and premature mortality.
Recognizing the significance of prevention over treatment in prioritizing health and overall well-being, Uber has taken note and is actively making strides in this direction.
Today, the rideshare giant announced that its health care division, Uber Health, will expand its services to encompass grocery and over-the-counter (OTC) product delivery through the Uber Eats platform. Since its launch in 2018, Uber Health has collaborated with medical providers and patients to facilitate transportation for non-emergency visits to healthcare facilities, as well as same-day prescription delivery. With this latest development, Uber Health aims to become a comprehensive “one-stop shop” for preventative health care, as stated by Caitlin Donovan, Global Head of Uber Health, in an interview with Fortune.
Donovan highlights the interconnectedness of food access and transportation challenges, noting that individuals facing difficulties in one area often encounter obstacles in the other. By integrating grocery delivery into their offerings, Uber Health aims to simplify the navigation process for patients and their care coordinators.
Insurance companies, providers, and caregivers can leverage Uber Health’s delivery services to meet the needs of their patients. Donovan explains that healthcare professionals can even virtually accompany patients through the grocery store, guiding them on appropriate dietary choices. “They can request an order on their behalf, and then the patient can view the cart so they can repeat that grocery list over and over again,” Donovan explains.
Uber’s press release highlights that over 3,000 healthcare customers, including renowned institutions like Boston Medical Center and ModivCare, currently utilize the company’s health care services.
Donovan emphasizes that the initiative operates on a model funded by insurance companies and providers, offering incentives to allocate resources effectively and maintain the well-being of patients—a testament to the prioritization of value-based care.
For individuals who do not qualify for the service through insurance or other means, the cost will be dependent on their specific requirements and will be comparable to other meal delivery services, Donovan assures.
As Uber Health expands its presence in the healthcare sector, Donovan envisions the platform becoming an integral part of an integrated healthcare experience. Rather than merely recommending a healthy diet, she envisions providers actively facilitating access to the recommended food, ensuring it reaches patients’ tables.
Donovan stresses that it is the actions taken beyond the confines of a hospital that truly make a difference in promoting better health outcomes.