Uber Eats announces the closure of the app and all Eats operations in Italy by mid July!
“In recent years, unfortunately, we have not grown in line with our expectations to ensure a sustainable business in the long term. That’s why today we’re sad to announce that we’ve made the difficult decision to discontinue our food delivery operations in Italy via the Uber Eats app.” – The company shared in the official statement!
Uber said on Thursday it will shut its food delivery business in Italy where, where it has not built sufficient market share competing with Glovo, Deliveroo and Just Eat Takeaway.com.
The move was “in line with our efforts to focus on markets where we have opportunities for sustainable growth”, a Uber spokesperson said to Reuters.
CEO Dara Khosrowshahi has said Uber will invest only in markets where it can be the largest or second largest player.
Uber Eats had been present in Italy since 2016 and was available in 60 cities across the country.
According to data published in November 2022 by the portal Measurable AI, Uber Eats until March 2022 never managed to cross the 7% threshold. The most used apps in our country remain Deliveroo, Just Eat Italia and Glovo. From 2020 to 2022, Deliveroo also surpassed Glovo which in March 2022 led it to be the most used app to buy food to eat at home.