In a significant move that melds the world of food delivery with the passion of soccer, Uber Eats has emerged as the official sponsor of the Mx League, one of Mexico’s most revered sporting championships. This announcement, made ahead of the current tournament, underlines the shared commitment to innovation and customer satisfaction by both iconic brands.
Mikel Arriola, Executive President of Liga Mx, praised the collaboration, highlighting the innovative spirit driving this partnership. He acknowledged the concerted efforts that brought Uber Eats into the fold of the Mx League, emphasizing that such a significant alliance necessitates groundbreaking thinking. Arriola commented from the launch event held at the Mexican Soccer Federation’s facilities in Toluca, “You have to talk about the great work that the teams did to make Uber Eats a sponsor of the Mx League. It is easy to say, but linking two such important institutions implies innovating. We are innovating from the shape of the product that we want to deliver to our fans.”
Arriola went on to reveal a remarkable increase in effective playing time during matches, with an uptick from 47 to 57.32 minutes. He proudly proclaimed that the Mx League ranks as the eighth most-watched soccer league in the world.
“Having linked the Mx League with one of the most innovative companies in the Mexican market, I think it sends a very clear message to the fans: the League wants to continue innovating and wants sponsors that are companies that include, with associates like the ones you have, but that they provide service in this way,” Arriola expressed. He also noted that today’s soccer enthusiasts, particularly the younger generation, often order their food through apps like Uber Eats, making this partnership a logical and forward-looking step.
Arriola elaborated on the league’s expanding reach, saying, “We are the most traditional and most popular sport in Mexico. Welcome to the League that fortunately from last year to today went from sixth to fifth place in stadium attendance, added between Mexico and the United States, we have a fan base of around 180 million people. The League is innovating, it is internationalizing, and these two teams, Liga Mx and Uber Eats, worked to merge both companies.”
As Uber Eats steps onto the field as the official sponsor of the Mx League, it marks a synergy between two influential entities, promising to take both the world of soccer and food delivery to new heights of innovation and fan engagement.