Uber Eats has been utilizing cutting-edge technologies in the past year to widen customer reach, such as autonomous vehicles and forming partnerships with airports and stadiums. To provide convenience to consumers, the company has integrated Alexa technology, enabling users to customize their update preferences and receive order status notifications on multiple Alexa devices. The company’s adoption of various innovations could potentially increase partnerships and differentiate itself from rivals.

As per a Restaurant Dive report, while restaurants like Domino’s and Panera are listed on Alexa, DoorDash and Grubhub are not present. Uber Eats has been increasing its merchant partners in the US and Canada, primarily focusing on small and medium businesses, as per CEO Dara Khosrowshahi. The number of active merchants in these regions has increased by 10% YoY. The Uber One subscription program has also assisted with consumer cost savings, which has reached an all-time high in the last quarter.

Furthermore, Uber has recently revamped its app, allowing for seamless cross-platform access to its mobility and delivery services. The Q1 2023 earnings release of the company disclosed that the upgrade included a personalized home screen and enhanced personalization features.