Uber Eats has teamed up with Getir, a quick commerce player, to provide grocery delivery services to users in the United Kingdom. This partnership will expand to other European markets where both companies operate in the coming weeks, with Germany and the Netherlands expected to follow suit.
The quick commerce sector has experienced challenges in recent years as demand, which soared during the pandemic, decreased once COVID-19 restrictions were lifted. Companies in this space have had to adjust their expectations and reduce their market presence as valuations dropped, and high cash burn rates consumed the substantial investments made during the q-commerce boom.
Getir, once valued at nearly $12 billion, is now looking to grow by offering its services through Uber’s platform to access a larger user base. The partnership will leverage Getir’s network of dark stores to power grocery deliveries for Uber Eats.
The partnership will initially launch in the United Kingdom, providing Uber Eats users with access to over 2,000 products, with deliveries promised within minutes. Users will also have the option to shop from Gorillas stores, a company acquired by Getir, in the coming weeks.
Uber Eats has been expanding its grocery delivery options in the UK in recent years, partnering with well-known supermarkets like TESCO and Waitrose. This partnership with Getir will enhance its grocery offerings in other European markets and provide faster delivery times.
Getir couriers will fulfill grocery deliveries through the Uber Eats app to maintain speedy delivery times, with Getir promising grocery deliveries “within minutes.”
Uber Eats has seen rapid growth in demand for groceries from its users. The partnership with Getir will further expand the range of options available to users, driving continued growth in the grocery delivery segment.
Eve Henrikson, Regional General Manager at Uber Delivery EMEA, stated, “We want to ensure customers can use Uber Eats to get almost anything delivered in a matter of minutes, at the touch of a button. Getir’s vast selection of everyday essentials and ultrafast grocery delivery model will further enhance our marketplace and ensure more choice and convenience for millions of customers across key European markets.”
Turancan Salur, Regional General Manager at Getir, expressed excitement over the partnership, highlighting the benefits of accessing Uber Eats’ large customer base and offering customers more choices for grocery and convenience products.
The partnership reflects the competitive nature of the quick commerce sector, with companies seeking to expand their offerings and reach to attract and retain customers.