Toast, all-in-one digital platform for restaurants, has announced a new integration with Google that will allow restaurants using Toast Online Ordering to expand their reach and take advantage of a new ordering channel. The Order with Google integration is fully integrated with Toast’s Point of Sale (POS) system and provides a seamless experience for both restaurant owners and guests.
As off-premise dining continues to be a key area of focus for restaurants in 2023, according to Toast’s Voice of the Restaurant Industry survey, online ordering has become a critical channel for restaurants looking to optimize their businesses across multiple channels and revenue streams. With millions of restaurant guests searching for restaurants online, this new collaboration with Order with Google allows Toast restaurants to activate an important new channel and drive awareness by tapping Google Search and Maps as an efficient ordering channel and marketing engine.
By taking advantage of the new integration, restaurants using Toast Online Ordering can now sell to guests through three ordering channels: Toast Online Ordering, Toast Takeout App, and Order with Google. The integration empowers restaurants to grow their takeout and delivery businesses while protecting their bottom line from third-party commission fees.
Additionally, the integration makes it easy for restaurant owners to manage their ordering channels with seamless integrations. Order with Google uses the same menus, hours, and quote times as Toast Online Ordering, so restaurants can customize their settings in one place. Updates made on the platform automatically flow through to Order with Google in real time, and restaurants can easily toggle Order with Google on or off at any time, giving them full control of all their ordering channels.
Guests will also benefit from a seamless experience, with one search enabling them to read reviews, view photos, order, and pay all in one place. Order with Google supports the full range of off-premise needs from online ordering for takeout and delivery to handling payment ahead of time.
This latest collaboration with Google demonstrates Toast’s commitment to helping restaurants grow and thrive in today’s digital age. As the restaurant operating system across dine-in, takeout, and delivery channels, Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences.