The Power of Imagery in Branding: Why High-Quality Photos are Essential for Your Food Delivery App


In the world of online food delivery, visuals play a crucial role in attracting customers and boosting sales. The photos that accompany menu items can have a significant impact on consumer decision-making, as they provide a glimpse of the food’s quality and appeal. According to Grubhub, adding professionally-taken photos to your page can increase sales by at least 30%.

Deliveroo’a statistics also show that items with images next to them have an average increase of 6.5% in sales, compared to those without.

High-quality visual content is also a key driver of business results, as stated in recent studies by Gartner. The right images can impact a brand’s reputation, increase customer loyalty, and promote brand recognition. By using effective visual identities and communicating their values through imagery, brands can create emotional connections with customers, ultimately driving engagement and conversion rates.

That’s where OCUS comes in. As an AI company, they offer all-in-one solutions for professional photography creation, automated quality control, and post-production. By working with OCUS, partners can see up to 25% first trip conversion for newly onboarded restaurants, up to 88% of images submitted by restaurants that are saved by their QA and editing AI tool, and up to 30% dish level coverage across their app and website.

Incorporating high-quality imagery into digital experience platforms is essential for businesses looking to establish a brand identity and promote their values. By using memorable photos in advertisements and social media posts, companies can generate consumer traffic and create customer loyalty. As Gartner’s reports suggest, effective visual content and leveraging imagery can help build brand equity and influence consumer perceptions and behavior.

In summary, using high-quality visual content is essential for businesses in the food delivery industry. By partnering with companies like OCUS and following best practices for creating effective visual content, brands can improve their sales performance, promote their values, and ultimately drive business results.

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