Uber Technologies, Inc. has unveiled an exciting partnership with The Fresh Market, Inc. based in Greensboro, North Carolina. This collaboration aims to provide customers in The Fresh Market’s operational areas with seamless on-demand and scheduled grocery deliveries, expanding the convenience of grocery shopping.
Effective immediately, all 161 The Fresh Market locations are accessible through Uber and Uber Eats, allowing customers to effortlessly order their favorite Fresh Market products and explore new selections from its meticulously curated, European-inspired assortment. The partnership enables customers to enjoy the convenience of having their Fresh Market essentials delivered right to their doorsteps, whether for daily needs or special occasions.
To celebrate the debut of The Fresh Market on Uber Eats, customers can relish discounts of up to 50% on orders exceeding $60, using the code UBERFRESH1. Additionally, Uber One members can enjoy $0 Delivery Fee and a 5% discount on The Fresh Market orders amounting to $35 or more.
Christian Freese, Uber’s Head of Grocery and New Verticals across the US & Canada, expressed enthusiasm about the collaboration, stating, “The Fresh Market was named ‘Best Supermarket in America’ thanks to a first-class in-store shopping experience, and we’re thrilled to have the opportunity to bring that selection to the Uber Eats app. For Uber Eats households across much of the US, this is a game-changer for weeknight dinners, school lunches, and so many other on-demand delivery moments that can be elevated with The Fresh Markets’ prized specialty ingredients, curated meal kits, and more.”
Kevin Miller, Chief Marketing Officer at The Fresh Market, highlighted the company’s commitment to meeting customer needs by offering the convenience of Uber Eats on-demand delivery. He remarked, “Providing our guests with Uber Eats on-demand delivery is one more way we’re meeting their needs to shop our stores when and how it best fits their lifestyle. We’re excited to launch across all our stores and allow Uber Eats to bring the highest quality fresh foods from around the world to our guests’ doorsteps.”
Uber’s foray into the grocery category began in July 2020 and has since witnessed substantial growth in the United States. The company has established partnerships with major grocery chains, including Albertsons Companies, Meijer, Kroger, SpartanNash, Hy-Vee, as well as numerous regional and national favorites. Globally, Uber has expanded its services beyond prepared food, encompassing grocery, convenience items, alcohol, and retail selections in over 30 countries. With a user base exceeding 137 million people globally, Uber is well-positioned to meet the growing consumer demand for seamless and efficient delivery services.
This partnership marks another significant step in Uber’s quest to revolutionize the grocery delivery landscape, providing consumers with unparalleled convenience and access to a wide range of high-quality grocery products.