The first day of Prime Day was the single largest sales day ever on Amazon


Prime Day 2023 proved to be a monumental success for Amazon, with record-breaking sales and savings. Notably, independent sellers experienced remarkable growth, outpacing Amazon’s own retail business. The two-day shopping extravaganza witnessed Prime members worldwide purchasing an astounding 375 million items and saving over $2.5 billion on millions of deals across the Amazon store. The event’s success was a testament to the value Amazon provides its loyal customers, as well as the dedication of its employees and independent sellers.

Unprecedented Sales and Savings:

Doug Herrington, CEO of Amazon Stores, expressed his excitement about Prime Day’s achievements, stating, “The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event.” The two-day event showcased the incredible value of Prime membership, and Amazon was proud to offer exclusive deals to its members. Herrington extended his gratitude to Prime members for their continued support, as well as the employees and independent sellers who contributed to the success of Prime Day.

Thriving Independent Sellers:

The impressive sales figures of Prime Day were partially due to the contributions of independent sellers. Amazon’s wide selection of deals was made possible through these sellers, many of whom are small and medium-sized businesses. This year, Prime Day became the largest ever for independent sellers in Amazon’s store, with a significant increase in deals offered on small business products. The event saw remarkable growth for small businesses such as Caraway, True Classic, and TUSHY, with their average daily sales in Amazon’s store surging over 18 times compared to the period leading up to Prime Day 2023.

Top-Selling Deals and Alexa-Enabled Devices:

The variety of deals on offer during Prime Day delighted shoppers. Home, Fashion, and Beauty emerged as the top-selling deal categories. Some of the most sought-after products included the Fire TV Stick (3rd Gen) with Alexa Voice Remote, LANEIGE Lip Glowy Balm, Apple AirPods, and Bissell Little Green Portable Deep Cleaner. Additionally, Prime members flocked to purchase millions of Alexa-enabled devices, further highlighting the popularity of smart home technology.

Unbeatable Savings and Perks of Prime:

Prime members enjoyed unprecedented savings during Prime Day 2023, with over $2.5 billion saved across a wide range of deals. This event offered exclusive access to the lowest prices on Amazon thus far in the year, featuring products from renowned brands like Bose, Hey Dude, and Theragun. Prime membership encompasses much more than exclusive savings events, extending to free delivery, premium entertainment through Prime Video and Amazon Music, and convenient shopping options.


Prime Day 2023 marked a monumental success for Amazon, with record-breaking sales, unprecedented savings, and thriving independent sellers. The event showcased the value and benefits of Prime membership, providing customers with exclusive access to millions of deals across various categories. With its unwavering commitment to customer satisfaction, Amazon continues to solidify its position as a leader in the e-commerce industry, while simultaneously supporting the growth and success of independent sellers.

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