On the occasion of World Hunger Day, talabat, the leading technology company in the region, is proud to announce the launch of a distinctive initiative in alignment with the United Nations’ goal of reducing global food waste by 2030. In collaboration with Naematy, a local non-governmental organization, and the Kuwait Farmers Federation, talabat aims to tackle waste from local farms, specifically focusing on vegetables and fruits. As part of this endeavor, talabat collects surplus produce that would otherwise go unsold and delivers it to Naematy, which then distributes it to families in need in Kuwait.
Demonstrating a strong sense of social responsibility towards the community, talabat has partnered with Naematy and the Kuwait Farmers Federation to actively raise awareness about food wastage, promote waste recovery, and foster a stronger sense of compassion and responsibility towards the underprivileged.
This initiative highlights the company’s commitment to aligning its business practices with Kuwait’s national strategy for sustainable food management and waste reduction. It is in harmony with the United Nations’ Sustainable Development Goals (SDGs), particularly UNSDG’s goal number 12.3, which aims to halve per capita global food waste at the retail and consumer level and reduce food losses along production and supply chains by 2030.
Abdullah Al-Mansour, Head of COMMS, PA & CR at talabat Kuwait, commented on the initiative, stating, “At talabat, we have a social duty and responsibility towards our community to reduce food wastage, and we aim to achieve that through this partnership with Kuwait Farmers Federation and Naematy. Through this collaboration, we look forward to implementing sustainable practices and fostering a culture of responsible food consumption and waste reduction throughout the entire food value chain, supporting the country in its efforts to manage food resources more sustainably and reduce food wastage.”
While talabat is widely known as the region’s premier food and grocery delivery app, it is, at its core, a technology-driven company that consistently introduces innovative ideas to the market. The company empowers its food and grocery partners to embrace digital technologies and leverage big data to advance their services.
“As a technology-focused company, we at talabat always seek innovative ideas to address everyday challenges in the most efficient way possible. This initiative perfectly exemplifies how a technology-driven company can utilize its knowledge of the food industry to overcome community challenges, such as food wastage, and contribute to the greater good of society,” added Almansour.
Over the course of one week, talabat successfully prevented the disposal of nearly 3 tons of food waste through this initiative. By minimizing food waste, not only are the number of wasted products reduced, but also the consumption of water, electricity, and manpower is significantly diminished, resulting in cost savings. When considering the expenses associated with these factors over a year, each farm has the potential to save a substantial amount of money annually.
Mohammed Al Muzaini, Founder of Naematy, emphasized their dedication to safeguarding food, preventing waste, and providing for the needy by promoting responsible food consumption to avoid severe environmental, economic, and social consequences. He further stated, “We established this partnership with talabat almost a year and a half ago, jointly collecting food baskets and distributing them to underprivileged families, completely free of charge.”
Abdullah Al Dammak, a member of the Kuwait Farmers Federation, also acknowledged the vital role that community partnerships play in the success of such initiatives, particularly in raising awareness about food wastage. He said, “Together with talabat, we established a system to collect excess vegetables from our farmers, which were then delivered to Naematy for distribution among families in need.” Al Dammak further noted, “Within just one week of collaboration, we were able to save up to 3 tons of wasted produce.”
Throughout the ongoing seven-day initiative, talabat has successfully raised awareness about the daily volume of wasted food and products. By promoting more sustainable food consumption practices and cultivating a greater sense of empathy and responsibility towards those who are less privileged, talabat strives to make a positive impact on the community.