Food delivery platforms have become an integral part of modern life, but with their convenience comes the concern of rising delivery fees. However, Swiggy, one of India’s leading food delivery platforms, has introduced an innovative solution that benefits both cost-conscious customers and the environment.
Swiggy now offers users a choice when checking out: a “Standard” delivery, promising delivery in 22 minutes, or a “Smart Saver” option, which is not only Rs. 10 cheaper but also extends the delivery time to 37 minutes. This unique feature allows customers to select their preferred delivery speed and price point.
According to Swiggy, the “Standard” option is ideal for those in a hurry, and the platform will minimize order grouping to ensure a faster delivery. In contrast, the “Smart Saver” option focuses on “max savings” by grouping multiple orders together and optimizing fuel efficiency. While this might result in a slightly longer wait for the customer, it offers significant cost savings.
Swiggy’s approach aims to cater to diverse customer needs. Those who prioritize quick delivery can opt for the “Standard” service, while those looking to save on delivery fees can choose the “Smart Saver” option. The added benefit is that Swiggy can identify customers’ preferences regarding delivery speed, which enables efficient grouping of orders in the same locality, leading to cost savings that can be passed on to customers.
This innovative feature sets Swiggy apart and poses a challenge for newer competitors, such as the government-backed Open Network for Digital Commerce (ONDC). Swiggy and Zomato, with their extensive user bases and order volumes, have a significant advantage in implementing order grouping and offering cost-efficient delivery options.
While new entrants may struggle to replicate these features due to lower order volumes, Swiggy and Zomato can further solidify their positions in the Indian food delivery space. This innovation not only benefits customers but also underscores the strategic advantages of these established players.
In a highly competitive market where even tech giants like Amazon, Uber, and Ola have tried and withdrawn from food delivery operations, Swiggy and Zomato continue to lead the way with customer-focused solutions that leverage their extensive scale and experience.