Swiggy, the popular online food delivery platform, has taken a significant step forward in empowering its partner restaurants with the launch of “Network Expansion Insights.” This data-driven dashboard aims to provide valuable information to restaurants, enabling them to make informed decisions when expanding their network and choosing the ideal locations for their outlets.
Through this innovative tool, Swiggy partners can gain access to vital insights derived from the platform’s extensive data. By analyzing this information, restaurants can pinpoint the best locations to open new outlets, strategically catering to customer demand and optimizing their chances of success.
Already, over 100 Swiggy partners have utilized the Network Expansion Insights dashboard, and the results have been promising. According to the company, these restaurants reported a faster increase in demand during the first few weeks of the tool’s launch compared to their other outlets.
Rohit Kapoor, the CEO of Swiggy, emphasized the importance of the new tool in enabling restaurant partners to bridge the gaps in demand and supply for specific cuisines on the platform. He stated, “This empowers them to optimize their chances of success by bridging the gaps in demand and supply for specific cuisines on our platform.”
The dashboard goes beyond just assessing current customer demand; it also considers areas where there is a gap between supply and demand. By identifying and addressing these gaps, Swiggy aims to enhance the chances of success for its partner restaurants even further.
The tool is designed to identify opportunities by analyzing demand from Swiggy customers for specific cuisines that are currently unfulfilled. Armed with this data, restaurants can strategically fill these gaps and capitalize on untapped potential in the market.
Crucially, the Network Expansion Insights dashboard is available to all of Swiggy’s restaurant partners in a self-serve format. This enables them to access the data directly and make well-informed decisions, ultimately boosting their chances of success on the platform.
With this latest move, Swiggy continues to leverage technology and data analytics to empower its partner restaurants and enhance the overall food delivery experience for its customers. As the competition in the online food delivery industry intensifies, data-driven insights like these can prove to be a game-changer for restaurants seeking to expand their presence and cater to evolving customer preferences.