Indian food delivery platform Swiggy has introduced a new feature called ‘WhatToEat’ on its app, aiming to simplify the food selection process for its users. The feature provides personalized recommendations based on factors such as a user’s order history, location, time of day, and preferences.
Users can now indicate their cravings by selecting from a range of mood bubbles available on the app. Swiggy’s ‘WhatToEat’ feature offers ten personalized recommendations for each order, while also informing users about local trends and popular choices among other users.
Rohit Kapoor, CEO of Swiggy Food Marketplace, highlighted the emotional aspect of ordering food, stating, “We understand that ordering food is not a transaction but an expression of one’s emotions and a way to alleviate one’s mood.” He further explained that the feature aims to provide sharp recommendations based on how users feel and what they crave, eliminating the need to browse through numerous options.
Swiggy’s initiative reflects their focus on catering to customers who view food as more than just a dish or a restaurant, but as a feeling or emotion. The introduction of ‘WhatToEat’ aligns with their goal of enhancing the overall food delivery experience for their users.
In addition to this new feature, Swiggy launched Swiggy Launchpad in March, a program that waives commission charges for new restaurant partners for the first month. This initiative aims to support and promote new restaurants, providing them with a platform to establish their presence in the competitive food delivery market.
Swiggy’s continuous efforts to enhance their app and provide personalized recommendations demonstrate their commitment to customer satisfaction and innovation in the food delivery industry.