Superorder, a company specializing in online delivery and takeout management for restaurants, has successfully closed a $10 million Series A and angel funding round, led by Foundation Capital and featuring investors such as Michael Seibel, Kyle Vogt, and Jon Swanson. The funding comes at a significant juncture for the company, which recently rebranded from Forward Kitchens and has been experiencing consistent growth.
Currently working with over 1,500 restaurants in more than 180 cities, Superorder offers solutions to boost revenue from delivery and takeout services. The company utilizes proprietary AI algorithms to identify market needs, streamlining order management, automating marketing, and enhancing financial management for restaurants. Moreover, Superorder consolidates orders from various platforms into a single system, improving efficiency and reducing errors.
Superorder’s latest tools, unveiled recently, aim to help restaurants capitalize on the rapidly growing delivery market, which is projected to reach nearly $270 billion in revenue in the U.S. this year. These tools include:
Order Management: Superorder streamlines order management by consolidating orders from multiple online platforms into a single system, saving time and reducing errors.
Automated Marketing: The platform synchronizes menus across all platforms and optimizes menu item prices, descriptions, and imagery to enhance conversion rates and sales, putting online marketing on autopilot.
Financial Management: Superorder’s ledger and payments technology automatically reconciles sales across platforms, identifies potential errors, and facilitates faster payments. It also offers flexibility in monitoring and managing payment schedules.
AI-powered Website Builder: This feature allows restaurants to easily create and edit websites using existing menus, photos, or AI-generated content, even without technical skills.
AI Images & Menus: Restaurants can create appealing food imagery and accurate menu descriptions through automated processes, streamlining menu development.
Raghav Poddar, CEO of Superorder, emphasized the importance of digital revenue for restaurants and the need for simplified and consolidated platforms in today’s competitive landscape. Angus Davis, General Partner at Foundation Capital, praised Superorder’s ability to help local restaurants thrive in the digital delivery and takeout market.
Founded in 2019, Superorder has experienced substantial growth and plans to utilize the new funding to continue its expansion efforts.