Starbucks, in partnership with São Paulo-based online ordering platform iFood, is now offering delivery services in Brazil. This move represents Starbucks’ commitment to enhancing convenience for its customers and providing practical alternatives for their daily lives. The initial phase of this partnership will involve delivery from 100 Starbucks stores across eight Brazilian states, including São Paulo, Rio de Janeiro, and Brasilia.
Claudia Malaguerra, Managing Director of Starbucks Brazil, expressed the company’s enthusiasm for this collaboration with iFood. She stated, “We continuously seek innovative ways to enhance the Starbucks Experience while remaining attentive to their needs and preferences. We have noticed a growing demand for places to enjoy food and beverages, opting for more practical alternatives that adapt to their daily lives.”
Apart from delivery, Starbucks customers in Brazil can also pre-order their favorite beverages and food items at over 180 Starbucks locations for quick pick-up through the Starbucks Brasil app.
For Starbucks, convenience channels play a significant role in its revenue, with mobile ordering, drive-thru, and delivery accounting for about three-quarters of its sales in the United States, which is its largest market boasting more than 16,100 stores.
Back in June 2023, Starbucks Chief Financial Officer Rachel Ruggeri had informed investors about the company’s consideration of launching delivery-only sites across the United States. This strategic move aimed to enhance the efficiency of Starbucks’ store portfolio. Ruggeri had pointed out that delivery was becoming “a more meaningful part” of Starbucks’ business in the US, and introducing delivery-only sites would simplify the operations at existing stores by eliminating the need for staff to manually manage orders from various channels, including in-store, drive-thru, and delivery.
Starbucks’ partnership with iFood in Brazil represents the coffee giant’s continuous effort to adapt to evolving consumer preferences and lifestyles while expanding its presence in the lives of its customers. The combination of convenience and quality coffee offerings is expected to be well-received in the Brazilian market.