For more than 10 years now, Smood has been delivering meals, groceries, flowers, drinks, cosmetics and much more to its customers throughout Switzerland. All this while staying true to our promise: “Whatever you need, whenever you need it.”
So it was time to refresh our visual identity, rethink and simplify our interfaces to improve our customers’ experience. This is what guided our thinking when creating this new logo. Our different platforms (website and mobile application) have also been the object of a profound redesign in order to simplify and fluidify the experience of our users. A cleaner, more readable interface and improved search features will help our customers choose from a wide selection of partners in different product categories: restaurants, shopping, florists, etc.
The new visual identity also reflects Smood’s ongoing commitment to social responsibility. We are indeed one of the only Swiss home delivery companies where all the delivery staff are employed by the company. As such, our delivery teams benefit from working conditions guaranteed by a Collective Labor Agreement, governed by Swiss law. We are proud to lead the way and to offer our drivers some of the best working conditions in the industry.
For Marc Aeschlimann, Founder and CEO of Smood “The launch of our new visual identity and the redesign of our various platforms mark a new stage in the development of Smood. All our efforts are aimed at a single goal: to give a smile to our customers and employees.
Smood in a few figures:
+2500 partner restaurants and stores +1000 salaried delivery staff
+25 cities in Switzerland
+4.5 million orders delivered