In a strategic move aimed at bolstering its digital presence and forging stronger connections with consumer packaged goods (CPG) manufacturers, The Save Mart Companies has unveiled a groundbreaking partnership with tech company Swiftly. The grocer, renowned for its Save Mart, Lucky, and FoodMaxx banners across California and Western Nevada, has also launched new “fully integrated” websites for its three chains as part of this collaboration.
The primary objective of these cutting-edge websites is to drive digital engagement and cultivate fruitful relationships with CPG manufacturers, while simultaneously providing advertising opportunities for supplier partners. Save Mart emphasized that this venture, which augments its existing iOS and Android mobile apps, will further enhance its personalized marketing initiatives. Tamara Pattison, Senior Vice President and Chief Digital Officer at The Save Mart Companies, underscored the significance of this move, stating, “The Save Mart Companies’ digital transformation journey is foundational to the company’s growth plan, including omnichannel engagement, loyalty, and efficiency.”
With more than 80% of consumers utilizing some form of digital coupon, rewards app, or loyalty program, as noted by Swiftly, it is evident that digital channels have become integral to the shopping experience. Moreover, 85% of consumers prefer utilizing both digital and physical platforms while making purchases. Sean Turner, Co-founder and Chief Technology Officer of Swiftly, lauded the expanded partnership, proclaiming, “This partnership expansion marks a significant milestone as we continue to provide a dynamic digital experience while also enhancing capabilities for our retail and CPG partners to digitally connect with customers in a more personalized and efficient manner.”
The newly launched websites boast an array of innovative features that heighten the overall customer experience. These include coupon clipping, retail media placements, loyalty/rewards programs, seamless product browsing, access to weekly ads, sign-in and store locator functionalities, an app carousel, as well as comprehensive run-of-site and run-of-category options.
The emergence of retail media networks has had a profound impact on the grocery industry, emerging as a significant revenue stream for numerous food retailers. These digital media tools have become so vital to the sector that independent and smaller chains are now venturing into the space, aiming to compete with their larger counterparts. In a recent development, the Independent Grocers Alliance (IGA) established its own retail media network in February, teaming up with digital circular firm Ideal by Design House.
With Save Mart’s visionary partnership with Swiftly and the launch of their innovative websites, the grocer is positioning itself at the forefront of the digital revolution, ensuring enhanced customer experiences and deeper industry connections.