S Korean e-retailer Coupang launches service in Taiwan


Coupang Inc., one of Asia’s leading e-commerce retailers, has recently launched a new service that enables small and medium-sized enterprises (SMEs) in Taiwan to offer their products to South Korean consumers through Coupang’s Global Marketplace. The new platform provides sellers with direct access to Coupang’s extensive customer base, which is comprised of over 18 million people, thereby expanding their reach and increasing their chances of success.

Coupang’s business model seeks to bring more selection to its South Korean app, as the new service allows Taiwanese SMEs to offer a diverse range of “made in Taiwan” products that will appeal to South Korean buyers. Coupang expects the new platform to be especially beneficial to thousands of Taiwanese SMEs, enabling them to compete in overseas markets.

The Coupang Global Marketplace was officially introduced to Taiwanese sellers during the Taiwan Cross-Border E-commerce Expo held in Taipei. In his opening remarks, Administration for Digital Industries Director-General Leu Jang-hwa emphasized the importance of developing cross-border e-commerce services to promote digital empowerment, noting that cross-border e-commerce platforms can break through the time difference and geographical limitations.

Gerald Hoe, head of Coupang Global Marketplace, stated that Taiwanese cosmetic brands and traditional snacks, such as My Beauty Diary, Dr Wu, Neogence, pineapple cakes, nougat crackers, and beef instant noodles, are among the most popular online purchases among South Koreans. Hoe expressed his satisfaction with the partnership between Taiwanese sellers and Coupang, which aims to bring many more Taiwan products to South Korea.

Coupang, headquartered in the US, runs operations and support services in Taiwan, South Korea, Singapore, and China. The company launched its services in Taipei in 2021 and expanded nationwide last year.

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