In a strategic partnership announcement, Rabbit and Metro Markets Company have joined forces to serve more than 2 million customers across Greater Cairo and beyond. The partnership is aimed at taking advantage of the companies’ complementary strengths in e-commerce and brick-and-mortar retail logistics, respectively, in the Egyptian market. As part of the deal, Rabbit will provide access to Fresh Food Market’s premium range and Metro’s products through its mobile app. This partnership is seen as a way to leverage the strengths of both companies and to supercharge their online presence.
Metro Markets Company, a household name in the grocery space in Egypt, operates the largest brick-and-mortar grocery and retail logistics network in the country, with 160 stores in 19 governorates. Rabbit, on the other hand, operates an e-commerce app with over half a million users and a network of dark stores that have delivered over 5 million items to date. The company has since expanded its range of products and services to offer over 4,000 SKUs through various delivery time options, and a recently-launched buy-in-bulk offering, to better serve different customer segments and needs.
“We are deeply excited by the potential of our partnership with Rabbit,” said Soraya Mansour, Vice Chief Executive Officer at Metro Markets. “This deal will allow us to supercharge our online presence, and bring our signature high-quality products and brands to a larger segment of users.”
“We are proud to kick off this one-of-a-kind partnership in the region with Metro, one of the most established players in the brick and mortar grocery and retail sector in Egypt,” said Ismail Hafez, Chief Operating Officer at Rabbit.
The partnership is expected to capitalize on Rabbit’s expertise in e-commerce and Metro’s experience in brick-and-mortar retail to provide a seamless shopping experience to the customers. It is also a move to bring decades of experience in grocery shopping to the online market, which is becoming increasingly popular among consumers. The companies are hoping to take advantage of the success of similar online-offline retail partnerships around the world, such as Gorillaz’ partnership with brick and mortar grocery giant Tesco in the UK and with Jumbo in Germany, Instacart’s partnership with retail giant Walmart in the US, Cajoo and Carrefour in France, and several others.
“Our proprietary real-time stock tracking unlocks unprecedented reliability for our customers, and better efficiency for Metro Markets; a great win-win,” adds Hafez.
The partnership is expected to improve customer satisfaction by leveraging on both the companies’ strengths to provide efficient delivery and better service to the customers.