Food delivery service Providoor is making a fresh start this week with a new owner and an array of celebrity chefs on board. The newly appointed captain of the ship is Sam Benjamin, who also serves as the managing director of Rolling Stone Australia and The Brag. Providoor, initially created during the Covid-19 pandemic to help customers access fine dining from their homes, is now relaunching with revamped operations.
Dire economic challenges led to Providoor’s liquidation in April 2023, with debts amounting to $6.3 million, including $4.4 million in unredeemable vouchers.
The revitalized Providoor is serving customers in Sydney, Melbourne, and Brisbane, boasting a star-studded lineup of chefs and food personalities. Matt Preston, Silvia Colloca, Anna Polyviou, Luke Nguyen, Gary Mehigan, Manu Feildel, and Justin Narayan have all lent their names to the brand.
With the relaunch, Providoor has diversified into two distinct sections: Providoor Local and Providoor Frozen. Customers can now order chef-prepared meals directly online or through Uber Eats.
In Sydney, placing an order at noon means it will be ready for delivery the next day, while Melbourne and Brisbane residents will receive their orders twice a week, with a three-day lead time.
Providoor’s expansion includes kitchens in various locations throughout Sydney, such as Homebush, Five Dock, Neutral Bay, and Moore Park. The company plans to open more kitchens in Sydney, Melbourne, and Brisbane in the near future.