PizzaExpress is expanding its delivery services with the launch of PizzaExpress Delivers, a platform that allows customers to order directly from the brand’s website or app. The delivery orders will be fulfilled exclusively by Uber couriers. The rollout comes after a successful trial at selected pizzerias within the group earlier this year.
In addition to their usual menu items, PizzaExpress Delivers will offer exclusive options such as a smoky BBQ chicken, the Etna (featuring ‘nduja sausage with pancetta), and the popular pineapple-topped Hawaiian hot pizza. Customers using the PizzaExpress app, PizzaExpress Club, will have the opportunity to redeem rewards on every order, including free dough balls upon sign-up.
To support the growth of its delivery service, PizzaExpress plans to optimize its over 360 restaurants for delivery. This includes implementing order integration and menu management software, as well as adding new hatches for seamless driver collection. The company is also conducting trials, such as extended opening hours for late-night pizza deliveries and the introduction of ‘Create Your Own’ pizzas.
Tom Hatcher, PizzaExpress’ delivery and collection director, expressed excitement about the launch, stating, “Launching PizzaExpress Delivers marks the extension of our omnichannel proposition, where we have led the casual dining market for many years, serving customers across dine-in, retail, collection, and delivery.” He also highlighted the opportunity for customers to redeem their PizzaExpress Club rewards from the comfort of their own homes, whether it’s for a date night, family movie night, or a quick lunch.
The expansion of PizzaExpress’ delivery platform follows the company’s successful entry into the delivery market last year, with partnerships established with Uber Eats and Just Eat. This strategic expansion allowed PizzaExpress to reach new customers, with some locations experiencing a doubling of delivery volumes in recent months.
Matthew Price, UK Uber Eats general manager, expressed his delight at extending the partnership with PizzaExpress, stating, “I am delighted that we are extending our partnership with PizzaExpress with our white-label product Uber Direct, which harnesses the best of Uber’s technology to power PizzaExpress Delivers.” He emphasized Uber’s commitment to providing world-class solutions to its partners in the evolving restaurant industry.
Delivery services have become crucial for restaurant businesses, especially during major events such as the World Cup. Zoe Bowley, former group managing director of PizzaExpress, highlighted the significance of offering delivery during the Qatar World Cup. She noted that it helped overcome potentially damaging situations for the business, enabling record delivery sales even during peak trading periods.
With the launch of PizzaExpress Delivers and its partnership with Uber, PizzaExpress aims to enhance its delivery services and meet the growing demand from customers for convenient and high-quality food delivery options.