Managing your deliveries smartly and diversifying your risks being a restaurant or an e-commerce business is one of the key factor t to continue the development as margins will only be getting tighter.
According to Sense360 by Medallia while many restaurants wouldn’t survive without third-party delivery in the current climate, it does have its downsides. It cuts into margins, raises prices for consumer, and intermediates the relationship between the restaurant and their customer.
First-party delivery can solve for many of these obstacles.
And there is good news: 63% of consumers prefer to order delivery directly from the restaurant.
Additionally, old-school first-party delivery methods are still alive and well. 26% of people report that they’ve ordered delivery via a phone call to the restaurant since the pandemic started.
One of such promising services is developing in Ireland and its name is Ondway!
Even though the company is very young, it has already partnered with restaurant tech unicorn Flipdish .
Ondway claims that it is already serving more than 70 restaurants and has 25,000 deliveries completed, with an average delivery time of 20 minutes and 100% customer satisfaction rate.
The appetite on the merchant side for self-delivery is through the roof and growing exponentially as more restaurants learn about the potential for savings!
Investing in first-party can help restaurants take back the relationship with their customers, preserve margins, and meet the moment in which off-prem is more important than ever.