In a groundbreaking development poised to revolutionize retail media, Ocado, the United Kingdom’s largest dedicated online supermarket, has forged a strategic partnership with The Trade Desk. This collaboration empowers brands to leverage Ocado’s first-party retail data, granting them unprecedented access to consented historical purchase behavior. This invaluable data empowers marketers to identify and engage with more relevant and high-value audiences, optimize campaigns in real-time, and capitalize on closed-loop measurement for online grocery deliveries.
Jack Johnson, the Head of Supplier Services at Ocado, affirms the significance of this collaboration, stating, “As the world’s largest dedicated online supermarket, Ocado is uniquely positioned to offer suppliers unrivaled data-matching opportunities. The Trade Desk helps us facilitate self-serve capabilities.”
Amplify Your Marketing Efforts With A Cutting-Edge Data Targeting Solution
By leveraging our demand-side platform, marketers can now utilize data for advertising beyond retailer websites and proprietary environments, enabling them to connect with potential customers across all channels on the expansive open internet.
Why is retail data such a game-changer? Primarily, it enables the scaling of personalized advertising—a tremendous advantage for brands lacking first-party data or seeking reliable purchase and consumer insights directly from the retailer. Conversely, for those with established first-party data strategies, the integration of retail data can fine-tune campaigns and introduce innovative approaches to reach new customers.
Catapult Your Retail Strategy With Data-Driven Optimization
Retail data also holds the potential to drive ad spend returns, conversions, and other bottom-of-the-funnel business outcomes for your brand. Furthermore, by combining Ocado’s data with upper-funnel marketing strategies like Connected TV, marketers can uncover valuable insights and optimize their campaigns.
With real-time sales and performance reporting, marketers can gain invaluable insights into the factors driving success and swiftly adapt their approach accordingly. By harnessing the power of this robust data in tandem with the automated optimization capabilities of our platform, marketers can achieve the results they seek.
Disrupt The Retail Landscape And Elevate Your Brand With Data-Driven Campaigns
In today’s digital age, data stands as a vital tool for informed decision-making and driving business growth. Our partnership with Ocado paves the way for a seamless and tailored experience that aligns with your specific needs and preferences. This transformative collaboration empowers you to activate your campaigns wherever your customers browse, stream, or engage with their preferred content.
If you are eager to propel your retail media activations to new heights alongside Ocado and The Trade Desk, we invite you to join us in an enlightening conversation with Ocado. Sign up now to receive an exclusive link to our webinar and unlock the limitless possibilities of data-driven marketing in the retail landscape.