Jüsto creates an accelerator for SMEs aiming to become the largest in LatAm

Jüsto Accelerator is born at a time when it is projected that grocery delivery in Mexico will reach revenues of US$4.7 billion in 2023.

Jüsto, the leading online supermarket in Mexico, is taking a step further in supporting local entrepreneurs with the launch of its Aceleradora Jüsto initiative. This program aims to strengthen and foster the growth of small and medium-sized enterprises (SMEs), offering them the tools and resources needed to thrive within the digital supermarket’s ecosystem.

As part of the initiative, more than 100 local ventures currently serving as Jüsto suppliers, with 80% being SMEs, will become part of the accelerator’s community. Entrepreneurs joining the acceleration program will gain access to six free webinars annually, covering essential business topics like the retail landscape, food safety, innovation, digital marketing, and economic perspectives. Additionally, they will receive a 50% discount on Jüsto Insights and have the opportunity to form strategic partnerships in crucial areas such as accounting, barcodes, labels, regulations, logistics, social media, legal aspects, and access to credit.

Ana Paula Franco, Global Lead of Impact at Jüsto, highlighted the company’s commitment to fostering local consumption and growth alongside SMEs. She expressed that the Jüsto Accelerator is specifically designed to equip micro, small, and medium-sized enterprises with the necessary tools to succeed in the competitive market.

The move by Jüsto aligns well with the booming eGrocery market in Mexico, which is projected to reach a revenue of US$4.72 billion in 2023. With an expected annual growth rate of 24.80%, the market volume is estimated to surge to US$11.46 billion by 2027. Jüsto’s focus on SMEs is particularly relevant, as over 80% of their current suppliers fall into this category. Investing in these SMEs through venture capital funds could yield attractive returns, contributing to the growth of retail companies and further expanding the eGrocery market.

Despite the promising growth prospects, many SMEs in the grocery delivery segment face significant challenges, including competition with established large companies and limited access to necessary resources and knowledge. The Aceleradora Jüsto initiative seeks to address these hurdles, providing a fair program that empowers SMEs with the tools and support needed to succeed in the evolving digital retail landscape.

With the Aceleradora Jüsto in action, entrepreneurs in the region now have an opportunity to capitalize on the booming eGrocery market while receiving the guidance and expertise required to grow their businesses sustainably. As Jüsto and other players in the industry continue to foster local entrepreneurship and drive innovation, the future of Mexico’s online grocery delivery market looks even more promising.

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