While the rapid grocery sector faces struggles, Just Eat Takeaway.com stands firm in its commitment to testing the dark store model. Andrew Kenny, the company’s Chief Commercial Officer, told The Grocer, “We have to make sure we are getting the model right for the long term of the business, where it can provide a strong customer experience but equally where we can see a future level of sustainable unit economics.”
Just Eat Takeaway.com launched its grocery dark stores in Canada under the Skip the Dishes brand in 2021, followed by Lieferando Express in Berlin. These “controlled experiments” will inform the company’s strategy on rapid grocery through 2023.
Kenny argues that Just Eat Takeaway.com has an advantage over pureplay rapid grocers, as they already have a scaled delivery network and a large customer base. Dark store grocery services also help “smooth out the day” for their network of riders during less busy periods.
Just Eat Takeaway.com continues to forge partnerships in the grocery space, including Sainsbury’s , Central England Co-op, Lincolnshire Co-op, SPAR Group, Budgens , Londis, Premier, and most recently, Spanish supermarket Grupo Dia.
As the rapid grocery sector navigates challenges, Just Eat Takeaway.com remains optimistic about its dark store model, leveraging its existing resources to strive for sustainable success.