Just Eat, the popular food delivery platform, is making holiday shopping a breeze this season with a new initiative. Teaming up with Asda and the Lego Group, Just Eat is offering rapid toy delivery across the UK. This trial comes just in time for the Christmas rush and provides shoppers with an exciting opportunity to order Lego toys from five Asda stores initially.

From November 8th, customers can order a wide range of Lego items through Just Eat from the following Asda locations: Hartlepool, Cwmbran, Dundee Milton, Watford, and Hunts Cross. The selection includes products from beloved collections like Lego Harry Potter, Lego Disney, and Lego Marvel.

To sweeten the deal, Just Eat is offering up to 50% off selected Lego toys at participating stores until November 19th to celebrate the launch of this partnership.

Amy Heather, Director of Strategic Accounts at Just Eat, expressed the company’s commitment to evolving its offerings to provide customers with diverse choices when ordering online. She noted, “With the Christmas season just around the corner, we hope this trial with the Lego Group will help make festive shopping for parents easier and more convenient.”

This initiative is part of Just Eat’s ongoing commitment to offering consumers a wide range of choices for online ordering. Over the past year, Just Eat has forged numerous grocery partnerships, collaborating with prominent brands like Asda, Sainsbury’s, Iceland, and the Co-op.

With this latest move, Just Eat aims to further enhance its customer experience by extending its services beyond traditional food delivery and into the realm of convenient and speedy toy shopping, just in time for the holiday season.