Instacart, the online grocery tech provider, has launched Ads Academy, a program designed to empower its partners with knowledge and expertise in Instacart Ads products and capabilities. The program is aimed at helping advertisers engage and inspire consumers on the Instacart Marketplace. The content on Ads Academy has been developed based on feedback from over 20 of Instacart’s agency partners, and is now accessible to all of Instacart’s advertisers. The lessons cover a range of topics including new ad formats such as shoppable video and display, the use of the Ads Manager, automation tools such as daily budgets and optimized bidding, and measurement features such as how to access and download custom insights reports. Participants will take a final exam and become certified as proficient in Instacart Ads.

According to Suzanne Skop, head of agency partnerships at Instacart, the aim of Ads Academy is to help brands, agencies, and marketers unlock the potential of their campaigns on Instacart. She added that in the past year, Instacart has rapidly evolved its advertising offering by building multiple new formats, measurement capabilities, and opportunities to inspire consumers in new ways as they shop online from their favorite retailers. Skop expressed her excitement for the new accessible portal, where partners can stay up to date on the latest tools and formats offered by Instacart, and learn how to effectively reach and engage their audiences across the platform.

Instacart’s new capabilities for retailers, introduced last month, are aimed at creating more affordable, personalized experiences for customers and building brand loyalty. Retailers of all sizes can now use Instacart Marketing Solutions to develop marketing campaigns. New loyalty capabilities also give them the ability to let customers sign up for and access savings from the retailers’ loyalty programs directly in the Instacart app.

Headquartered in San Francisco, Instacart partners with more than 1,000 national, regional, and local retail banners to facilitate online shopping, delivery, and pickup services from more than 75,000 stores across North America on the Instacart Marketplace.