Instacart (Nasdaq: CART) has just unveiled a set of revolutionary discovery tools, signaling a paradigm shift in how brands present their products to retailers. The leading grocery technology company in North America is introducing digital sell sheets that empower emerging brands on the platform to effortlessly showcase the best of their product catalog. This move is set to reshape the connection between brands and Instacart’s extensive network of over 1,400 retail banners.

Chris Rogers, Chief Business Officer at Instacart, highlights the significance of this development, stating, “Today’s announcement furthers our investment in emerging brands’ success, and our commitment to streamline grocery operations for retailers online and in-store.”

The new tools, part of Instacart’s commitment to aiding emerging brands, particularly address the challenges they face in securing distribution in retail stores. These digital sell sheets enable brands to seamlessly showcase their products within the Instacart Platform Portal. Retail category managers now have access to the powerful Brand Explorer, facilitating the search and discovery of sell sheets, and connecting with innovative brands directly.

Rogers emphasizes Instacart’s unique position, stating, “Instacart is well positioned to connect innovative brands with retailers looking to expand their selection, empowering everyone with easy-to-access insights directly within Instacart’s self-serve technology.”

Brand Explorer, powered by Instacart’s first-party data and insights, transforms the retail experience. Retailers can now efficiently browse sell sheets and brand profile pages, filter searches for categories and brands that match trends, metrics, and assortment gaps, and understand product attributes, pricing, and sales performance—all within one, easy-to-navigate tool.

The move has received positive feedback from industry leaders. Matt Meloy, Vice President of Sales at Chomps, emphasizes its importance, stating, “It’s crucial for us to share that vision and our success metrics with retailers in order to keep growing our retail footprint and drive consumer discovery.”

Hamid Saify, Senior Vice President of Digital Retail at Liquid Death, expresses excitement about Instacart’s innovative approach, saying, “Instacart’s new take on sell sheets is a great opportunity for us to get our story and products in front of even more retailers.”

Graham Goeppert, Vice President of Digital Commerce and Media at Poppi, applauds Instacart’s effort to simplify the distribution process, noting, “Instacart’s new sell sheets provide an opportunity to easily showcase Poppi’s key sales data across our products and become discoverable to more retailers in one simple tool.”

Instacart’s commitment to helping emerging brands drive omnichannel growth is evident in this announcement. The company has previously integrated with Shopify and streamlined Ads Manager’s design to provide tailored, optimized recommendations for advertisers, including emerging brands and their agencies.

As the grocery retail landscape undergoes a transformative shift, Instacart’s innovative tools promise to revolutionize the way brands and retailers connect, creating a more efficient and dynamic marketplace for all stakeholders.