Instacart is expanding its reach beyond groceries with the launch of Instacart Business, a new service aimed at saving small and local businesses time, money, and resources. Although a new offering, Instacart already fulfilled “millions” of business orders per quarter in 2022, according to the company.

The service leverages Instacart’s partnership network of over 1,100 retail banners across the U.S. and Canada, including Costco Business Center, Staples, Jetro Restaurant Depot, BJ’s Wholesale Club , and Gordon Food Service. The Information, which first reported on Instacart Business, noted that the service might help the company diversify its reputation beyond groceries.

Instacart Business aims to address challenges faced by small businesses, such as high inventory costs, increasing real estate prices, and supply chain and staffing issues. Features include shared stock lists, re-ordering and auto-order capabilities, and “business credits” with category restrictions, invoicing, and monthly reporting tools.

In the official announcement, Instacart highlighted its focus on small businesses and its partnerships with several national organizations that expand access to diverse small businesses, including the U.S. Black Chambers, Inc., U.S. Hispanic Chamber of Commerce, U.S. Pan Asian American Chambers of Commerce, Women’s Business Enterprise Alliance National Council, and Black Enterprise Magazine.

With a waitlist for business owners who want to participate, Instacart Business is poised to make a significant impact on the B2B market.

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