Grubhub, one of the leading food-ordering and delivery platforms, is unveiling its “Did Somebody Say” marketing platform in the United States. This brand-new initiative celebrates the universally cherished moment when the doorbell rings, and your Grubhub order arrives, delivering not just food but a sense of delight.
The campaign is making its debut with a creative omnichannel approach centered around a 60-second TV advertisement featuring the iconic rapper, entrepreneur, food enthusiast, and cookbook author, Snoop Dogg. In the ad, Snoop Dogg not only lends his presence but also contributes an original song, creating a head-bobbing track that embodies the joy of receiving a Grubhub delivery.
Ariella Kurshan, Senior Vice President of Growth and Marketing at Grubhub, describes the campaign as a “bold refresh” for the brand, emphasizing that Grubhub is the answer to customers’ delivery desires. She says, “The campaign celebrates how Grubhub delivers not only food but the delight people feel when their order is on the way. We’ve all experienced that moment of joy when the doorbell rings and your food arrives – our new ‘Did Somebody Say Grubhub’ mnemonic encapsulates that feeling of joy perfectly.”
Snoop Dogg himself expresses his passion for food delivery, saying, “When you’re as busy as me, you gotta stay fueled with good food. Whether it’s chicken wings to the crib or a hot tub soak with a pizza slice on the side, when you hear ‘Did Somebody Say,’ you know Grubhub delivers what you want, when you want.”
The “Did Somebody Say” campaign, created by creative agency McCann London and produced by Craft Worldwide, a production arm of McCann, has already seen success in global markets under Grubhub’s parent company, Just Eat Takeaway.com (JET). After garnering over 1 billion views across 19 markets in Europe, Canada, and Australia, the campaign is now set to captivate U.S. audiences through various channels, including social media, in-product placement, out-of-home advertising, consumer sweepstakes, and more.
Grubhub’s “Did Somebody Say” campaign is more than just a marketing strategy; it’s a celebration of the simple joys that food delivery can bring, captured through the lens of one of the most recognizable figures in the entertainment industry.