Grubhub, a leading food delivery and technology company, has unveiled an upgraded kiosk system designed to streamline the ordering process for customers in high-volume dining environments. The new kiosk system offers an all-in-one, self-ordering experience that aims to reduce overhead costs and optimize employee workflows.
Powered by Elo Touch, the revamped kiosk system includes tablets and POS floor mounts, complemented by payment processing and card readers provided by FreedomPay. Grubhub intends to primarily deploy this technology in settings such as higher education institutions, healthcare facilities, stadiums, and hotels, which typically experience a significant volume of orders.
Lyle Margerum, Director of Technical Operations at Grubhub, highlighted the motivation behind this innovation: “With many of our campus partners finding success with Grubhub mobile ordering—oftentimes exceeding the expected volume of walk-up orders—we realized the pain that operating two separate systems can create for the team working behind the counter. We wanted to create a modern and unified product set that blends all the service types into a single system.”
This new kiosk system offers an omnichannel solution that seamlessly integrates various order types, including mobile pickup, delivery, POS, kiosks, and lockers. Simplifying the operational aspects for businesses, the system consolidates menu management and order processing, ensuring a more efficient experience for both operators and customers.
Margerum explained further, “Having a true omnichannel solution for all order types—mobile pickup, delivery, POS, kiosks, lockers—makes for a simpler solution for the operator to manage, which in turn translates to a better experience for the user. From the operator side, they have one menu to manage and a single queue that all orders go through before being distributed to the back-of-house printer, kitchen display system, and tablet hardware.”
Grubhub’s upgraded kiosk system represents a strategic move to enhance the customer experience and operational efficiency in high-traffic dining environments, aligning with the evolving demands of the food technology industry.