Grubhub, a prominent food-ordering and delivery platform, has launched its new marketing platform, “Did Somebody Say,” in the United States. This fresh brand platform celebrates the joyful moment when a Grubhub order arrives at your doorstep, capturing the essence of that delightful experience.
The rollout of “Did Somebody Say” begins with a creative omnichannel campaign centered around a 60-second television advertisement, featuring a song by the iconic rapper, entrepreneur, food enthusiast, and cookbook author, Snoop Dogg.
Ariella Kurshan, Senior Vice President of Growth and Marketing at Grubhub, stated, “The new ‘Did Somebody Say’ platform and campaign featuring Snoop Dogg is a bold refresh for the Grubhub brand, anchored in the message that Grubhub is always the answer to customers’ delivery wants and needs. The campaign celebrates how Grubhub delivers not only food but the delight people feel when their order is on the way. We’ve all experienced that moment of joy when the doorbell rings and your food arrives – our new ‘Did Somebody Say Grubhub’ mnemonic encapsulates that feeling of joy perfectly.”
The “Did Somebody Say” campaign showcases a new TV commercial in which Snoop Dogg presents an original, toe-tapping song that provides a taste of his own Grubhub delivery experiences.
Snoop Dogg expressed his enthusiasm, saying, “Music is a part of my heart and soul, and my love for food delivery goes right along with it ‘cuz when you’re as busy as me, you gotta stay fueled with good food. Whether it’s chicken wings to the crib or a hot tub soak with a pizza slice on the side, when you hear ‘Did Somebody Say,’ you know Grubhub delivers what you want, when you want.”
This catchy and upbeat campaign, developed by creative agency McCann London and produced by their production arm Craft Worldwide, initially gained global market success when introduced by Grubhub’s parent company, Just Eat Takeaway.com (JET), in 2020. Following successful campaigns across 19 markets in Europe, Canada, and Australia, amassing over 1 billion views, the vibrant television spot marks the commencement of an extensive campaign in the U.S. This campaign will encompass paid and organic social media, in-product placement, out-of-home creative advertisements, consumer sweepstakes, and more.