Grubhub, a leading food delivery platform, is expanding its footprint to reach military bases across the United States through its new offering, Grubhub Onsite. This move aims to provide military personnel with convenient access to a wide range of dining options, including popular chains like Panda Express, Firehouse Subs, Burger King, and Raising Cane’s, all available for ordering via the Grubhub app.
Grubhub Onsite utilizes geolocation within the app to determine if users are on a military base, granting them access to the available restaurant options. Alternatively, users can order by scanning QR codes located around the base. Grubhub plans to introduce more restaurants on military bases throughout the year.
The platform is designed to handle high traffic and order volume environments, making it a practical solution for military installations. Beyond mobile ordering, Grubhub Onsite offers additional features such as delivery and kiosk ordering, as well as a loyalty program.
Grubhub’s expansion into military bases is part of its broader strategy to tap into captive audiences. Earlier this year, the company formed partnerships with Sonesta International Hotel Corporation and Homewood Suites by Hilton, enabling mobile ordering and delivery services at 120 and 500 hotels, respectively. Grubhub also joined forces with Amazon to introduce Just-Walk-Out technology for students at Loyola University Maryland in Baltimore, streamlining the shopping experience at on-campus convenience stores.
The company has a strong presence on college campuses, collaborating with over 250 institutions to provide delivery and pickup options integrated with student meal plans. Grubhub has even ventured into the world of autonomous delivery through partnerships with Starship and Kiwibot, offering robot-based delivery services in select areas.
Grubhub’s move to bring its services to military bases underscores the company’s commitment to expanding its reach and catering to the diverse needs of its customers. By leveraging its technology and delivery infrastructure, Grubhub continues to innovate and make food ordering more convenient for a wide range of audiences.