GrabFood has recently introduced GrabFood Dine-in BETA, a pioneering feature aimed at assisting consumers in effortlessly locating suitable restaurants in their vicinity. By utilizing the Grab app, users can now pre-purchase dine-in vouchers, peruse restaurant menus and consumer reviews, and even book rides to their chosen dining destinations. This pilot feature seeks to enhance convenience by simplifying the process of discovering, deciding upon, and reaching the desired dining venue, ultimately driving increased footfall and potential sales for Grab’s merchant-partners.
Tay Chuen Jein, Head of Deliveries at Grab Singapore, expressed the company’s enthusiasm for the launch of GrabFood Dine-in BETA, noting, “People are increasingly opting to dine out, and we are thrilled to introduce this new feature to our users. Not only does it facilitate the discovery of restaurants, but it also promotes affordability, as several of our merchant-partners are offering enticing dine-in vouchers that can be purchased through the app.” Tay further added, “When it comes to deciding what to eat with friends or family, the typical response is often ‘Anything!’, leading to discussions on where to go. Interestingly, 74% of Grab users already rely on our app for meal inspiration. Thus, it was a natural progression for us to enhance this experience with the launch of GrabFood Dine-in BETA. Now, whether dining at home via delivery or venturing outside, users can simply tap on GrabFood to explore meal options and avail themselves of attractive deals.”
By offering appealing discounts at partnering restaurants, GrabFood Dine-in BETA solidifies Grab’s commitment to providing users with greater affordability. These discounts, which greatly influence consumers when selecting a dining establishment, are currently available at over 100 participating outlets, with discounts of up to 30% off their dine-in menus. Esteemed brands such as A-One Signature, Cedele, and Sakae Sushi Group are among those offering exclusive GrabFood dine-in discounts.
Additionally, GrabFood Dine-in BETA aims to furnish users with vital information about each restaurant through its profile page. Currently, consumer reviews are accessible for several merchant-partners, as more than 70% of Grab users rely on digital platforms and word-of-mouth recommendations when choosing their next dining destination. Additional reviews will be made available in the near future. Users can also peruse a restaurant’s menu and receive personalized dish recommendations based on their past GrabFood delivery orders. Essential details such as opening hours and address are provided, and users can conveniently book a Grab ride directly from the merchant’s profile page.
Notably, GrabFood Dine-in BETA extends further sales opportunities to merchant-partners, granting them a novel channel to reach Grab’s substantial user base and potentially expand their dine-in business. By catering to consumers’ dine-in, delivery, and self pick-up needs on a single platform, merchant-partners can effortlessly diversify their revenue streams.