Gopuff Survey Finds Delivery Partners Value Flexibility

Responses offer fascinating glimpse into gig workers’ backgrounds, motivations

Gopuff, the quick-commerce platform known for its convenient deliveries, has conducted a survey to gain insights from its delivery partners, also referred to as independent contractors. In this survey, 84% of the respondents expressed the importance of having the flexibility to choose how and when they earn, among other significant findings that the company is sharing publicly for the first time.

The survey revealed that flexibility and the ability to be their own boss were the most crucial factors for Gopuff delivery partners when choosing this line of work. Moreover, 77% of the delivery partners expressed satisfaction with the flexibility aspect of their Gopuff experience.

For many Gopuff delivery partners, the platform complements their full, busy, and diverse professional and personal lives, making the option to earn on a flexible schedule highly significant to them. The survey shed light on their multiple earning opportunities, with 70% of the respondents stating that they earn money outside of their time with Gopuff. Additionally, 50% of the partners work with other ride-sharing or delivery companies, while 26% have other self-employment earnings, and nearly 40% work full-time elsewhere.

The survey also highlighted the diverse demographics of Gopuff’s delivery partners. For instance, 37% of them are responsible for caring for a child or children, either as single parents or with partners. Moreover, 13% are full- or part-time students, 5% care for elderly loved ones, 7% are retired, and 6% are veterans.

Gopuff expressed its pride in the fact that the majority of its delivery partners plan to continue earning with the platform in the coming year. The Philadelphia-based company remains committed to improving the delivery partner experience by continuously gathering feedback and implementing enhancements based on their input.

Among the improvements are features like “Instant Cash Out,” used by nearly 80% of the partners surveyed, which allows them to access their earnings instantly. The company also provides enhanced earnings transparency, access to health insurance coverage through a partnership with Stride, and discounts on groceries and fuel, which are utilized by nearly 40% of the partners.

Recently, Gopuff enhanced its in-app functions to streamline the process of accepting or rejecting trips and provided more detailed information about each trip, enabling delivery partners to make more informed decisions and optimize their time on the platform. Furthermore, the company plans to roll out a new in-app tool in the coming months, offering delivery partners real-time information on current demand levels at each micro-fulfillment center or store in its delivery network. This tool will assist delivery partners in making better decisions about when and where to go online to fulfill on-demand orders.

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