Gopuff, the popular on-demand delivery service, has introduced the Student Fam program, aiming to provide college students with greater convenience and savings on everyday essentials. This new initiative extends Gopuff’s standard Fam offering to students, granting them a range of perks, including unlimited free deliveries and average savings of 30% on essential items like eggs, laundry detergent, and milk.
Moreover, Student Fam members can access exclusive limited-time discounts of more than 40% on trendy and new brands, enhancing their shopping experience. Gopuff’s recent enhancements to the Fam program, such as a 10% discount on all private label products, also apply to Student Fam members. Among these private label products, water carrying the Basically house brand has proven particularly popular with student customers.
Highlighting the significance of Gopuff’s Fam program, the company noted that members account for nearly half of its orders. On average, Fam members save about $20 per month, demonstrating the program’s value to regular users.
Gopuff initially launched its Fam program in 2018, offering it at a cost of $5.95 per month. However, last fall, the company raised the monthly subscription fee to $7.99 for the first time.
Founded in 2013 by two students at Drexel University in Philadelphia, Gopuff rapidly gained popularity for its 30-minute delivery service. Investors propelled the company’s valuation to $15 billion in 2021. Nevertheless, Gopuff has faced challenges as demand for its services waned, coupled with funding difficulties.
In March, Gopuff underwent its third round of layoffs since early 2022, resulting in a 2% reduction in its workforce. The company clarified that these layoffs aimed to eliminate underperforming positions rather than reduce costs, emphasizing its commitment to providing efficient services.
Gopuff’s introduction of the Student Fam program reflects its dedication to adapting and expanding its offerings to cater to diverse customer needs, particularly in the student community. By providing convenience and savings on daily essentials, Gopuff continues to establish itself as a leading player in the on-demand delivery industry.