In a proactive move aimed at providing relief amid the ongoing cost-of-living crisis, Getir, the rapid grocery delivery service, has announced substantial price reductions on more than 100 essential everyday products. Starting September 21st, customers can enjoy savings of up to £1.75 across the Getir app.
This price-cut initiative encompasses a diverse range of products that resonate with daily life, including Lavazza Qualita Rossa ground coffee, Doritos mild salsa, Magnum Mini classic ice cream, Fage Total 0% Greek yoghurt, Oatly Long Life, Propercorn sweet and salty popcorn, Maryland cookies, Fairy Non Bio pods, and Its Hoisin Duck bao buns, among others.
Getir’s UK General Manager, Karthik Harith, emphasized the company’s commitment to delivering exceptional value to its customers, stating, “At Getir, we believe in offering our customers a great deal every day. We want our customers to enjoy everyday essentials at unbeatable prices, all delivered to your doorstep in minutes – that’s the Getir difference.”
It’s noteworthy that this move comes at a time when Getir is actively seeking fresh funding, coinciding with a recent valuation dip to £1.9 billion. In early 2022, the grocery delivery firm boasted a valuation of nearly £9.6 billion, but profitability has become elusive in the face of persistently “challenging conditions.”
In a bid to navigate these challenges, Getir implemented strategic measures, including the sale of numerous bikes, chiller cabinets, and delivery boxes as it shuttered several dark stores across the UK back in July. Additionally, over 10% of its global workforce, amounting to 2,500 employees, was made redundant. Furthermore, Getir unveiled plans to withdraw from the markets in Spain, Italy, and Portugal, opting to concentrate on enhancing its existing operations in other markets.
Despite these hurdles, Getir remains steadfast in its mission to provide accessible, on-demand grocery delivery to its customers, and this latest price reduction initiative aligns perfectly with its commitment to making everyday essentials more affordable during these trying times.