The food technology landscape in the Philippines is evolving, and at the heart of this transformation is a strategic partnership between foodpanda Philippines and TabSquare. This collaboration is part of a broader regional initiative spanning markets such as Singapore, Malaysia, and Taiwan. The goal? To empower restaurant partners with innovative digital tools to streamline ordering, payment processing, and customer engagement.
The partnership announcement in the Philippines took place during foodpanda’s recent partner vendors summit, aptly named “CRAVE: Creating Relationships and Advancing Vendor Experiences.” At this event, partner vendors were treated to a firsthand experience of TabSquare’s capabilities, showcasing its convenience, operational seamlessness, and efficiency.
One of the pivotal offerings in this partnership is TabSquare’s Smart QR solution. This technology enables foodpanda’s vendor partners to automate various tasks, including order processing and payments, all while ensuring enhanced profitability. Importantly, it also contributes to labor savings by minimizing order errors and reducing staff workload.
Luis Antonio Yanga, Commercial Director of foodpanda Philippines, highlights the significance of this digital evolution: “By offering digital menus through QR codes, we enable customers to place orders and make payments via TabSquare’s platform effortlessly. This enhances the dining experience by seamlessly bridging the offline-to-online gap and provides efficient solutions for our thousands of partner vendors and merchants.”
This collaboration not only delivers convenience to diners but also empowers restaurant owners with advanced data and predictive technologies to enhance customer engagement and retention.
TabSquare’s analytics provide restaurant owners with valuable insights into transaction data, helping them improve menu items, pricing strategies, and promotional efforts. Yanga emphasizes how this empowers restaurant owners: “This enables restaurant owners to identify trends and personalize subsequent experiences based on customers’ purchasing history.”
Moreover, the adoption of digital menus brings several advantages. It reduces reliance on wait staff, minimizes employee turnover, decreases losses due to human error, and enables more efficient menu changes without costly reprints.
According to data from foodpanda and TabSquare, restaurants implementing this digital solution can experience up to a 10% increase in bill sizes, up to a 50% reduction in staff costs, and heightened customer satisfaction. Since joining the foodpanda platform, restaurants have seen an average of at least a 10% boost in business performance.
The demand for QR code payments in dine-in settings is also on the rise. Foodpanda is responding to this trend by introducing TabSquare’s enhanced QR code scanning process for dine-in orders. This initiative comes as QR code transactions in the Philippines totaled PHP 32.7 billion in the first quarter of 2023.
Dine-in services are offered through foodpanda’s pandapro subscription program, which provides exclusive discounts and deals for app users. To further enhance this segment, foodpanda recently introduced “Redeem & Pay,” allowing users to pay directly through the app, simplifying the process and elevating the overall dining experience.
The dining service industry is undergoing a significant digital transformation, and TabSquare believes its innovative solutions, coupled with foodpanda’s reach, will revolutionize the sector. Anshul Gupta, co-founder of TabSquare, expresses his enthusiasm: “With foodpanda, we will be bringing many new innovative features to the industry. For example, restaurants working with TabSquare can now promote themselves to foodpanda’s large customer base and attract new customers.”
As the partnership unfolds, it’s clear that foodpanda Philippines and TabSquare are at the forefront of shaping the future of dining experiences in the country.
