Foodpanda, the online food and grocery delivery platform, has announced the launch of its ‘double tips, double love’ campaign across six Asian markets in April 2023. The campaign is intended to showcase the company’s appreciation for the delivery partners who have been working hard to deliver food and groceries. By initiating this campaign, Foodpanda aims to highlight the essential role played by its delivery partners in the delivery ecosystem.
During the campaign period, Foodpanda will double the amount of tips received by its delivery partners, which will be matched by the company itself. Delivery partners will receive 100% of the tips, which will be fully credited to their accounts. The campaign has already been launched in the Philippines and will be rolled out in Singapore, Malaysia, Pakistan, Bangladesh, and Cambodia throughout April. More than 124,000 delivery partners in Asia are expected to benefit from this initiative.
Foodpanda will be leveraging electronic direct mails (EDMs) and social media channels to promote the campaign to customers. The company has also planned in-app pop-ups to inform customers about the initiative. In Singapore, Foodpanda will collaborate with influencers to raise awareness of the campaign and encourage customers to tip their delivery partners during the campaign period.
According to a spokesperson for Foodpanda, the brand has always placed great importance on the well-being of its delivery partners. The company has initiated various programmes across Asia to prioritise the welfare of its delivery partners, including offering insurance and resources such as e-bikes or microloans at competitive rates. Furthermore, the company invests heavily in its riders’ upskilling and personal development.
The tipping feature, introduced in 2021 in response to the pandemic, has received positive feedback from both customers and delivery partners. Foodpanda’s delivery partners are the backbone of its business, and their welfare is of utmost importance to the company, according to Bhavani Mishra, director of logistics APAC, Foodpanda. Mishra said that the ‘double tips, double love’ campaign is one of the many ways that the company shows its appreciation for its delivery partners.
Mishra added that the campaign adds to the ever-growing list of initiatives that the company organises to create a positive working environment for its delivery partners. Through this campaign, Foodpanda aims to highlight the dedication and effort put in by its delivery partners for each order and demonstrate its appreciation for their hard work.
Foodpanda Malaysia recently celebrated its partnership with Resorts World Genting (RWG), Malaysia’s integrated resort, by organising a flash mob. The flash mob was hosted last week, featuring 30 dancers who entertained visitors at the SkyAvenue to the beats of K-pop supergroup Blackpink. Foodpanda’s brand ambassador, Pau-Pau, and RWG’s mascot Allie the Elephant also thrilled mall visitors who took selfies with them.
Foodpanda continues to demonstrate its commitment to its delivery partners by organising various initiatives to show appreciation for their hard work. The ‘double tips, double love’ campaign is another such initiative that is sure to benefit thousands of delivery partners across Asia.