In a bid to enhance its quick-commerce (q-commerce) services, foodpanda has forged partnerships with over 200 prominent retailers, leading to the incorporation of more than 2,000 outlets into its retail marketplace, known as foodpanda shops. This strategic move empowers foodpanda customers to shop from a diverse array of retailers and receive their orders within the hour, thereby revolutionizing the delivery platform’s q-commerce offerings throughout the region.
Notable collaborations include esteemed retailers such as Robinsons Easymart in the Philippines, as well as Giant Mini, AEON Maxvalu, AEON Wellness, and Daiso in Malaysia. These alliances provide customers with an extensive selection of groceries and essential items while ensuring prompt and convenient delivery.
Christian Urban, the Director of Marketplace for New Verticals at foodpanda, expounds upon the advantages of q-commerce, stating, “The majority of individuals perceive grocery or everyday essential shopping as a chore and prefer to carry it out in the easiest and swiftest manner possible. This is where q-commerce plays a crucial role. The ability to swiftly deliver a wide assortment of products empowers our retail partners to offer customers precisely what they desire, precisely when they desire it, placing retailers in a favorable position to cater to the escalating demand for on-demand delivery services.”
Traditionally, online orders could take up to the following working day to reach customers. However, with the implementation of foodpanda’s q-commerce services, customers now have the option to choose from over 50,000 retail stores and receive their orders within an hour. This reduction in delivery time not only enriches the shopping experience but also enables retailers to meet a broader range of customer demands, including last-minute ingredient replenishments or urgent items like medicine.
By harnessing the logistics efficiencies and complementary features provided by foodpanda, merchant partners not only facilitate on-demand deliveries but also augment their sales potential. Through foodpanda’s Partner Portal, retailers gain access to valuable business insights, such as information on top-selling products, which can inform their procurement and pricing strategies. Additionally, they can partake in seasonal marketing campaigns and benefit from supplementary traffic drivers, such as personalized banners and customer emailers.
“Q-commerce has demonstrated that fast delivery services extend beyond impulsive purchases and have become an increasingly indispensable offering for routine grocery top-ups or urgent requirements,” asserts Christian Urban. “By leveraging foodpanda’s technology and data infrastructure, retailers can expand their capacity to provide q-commerce, thereby enhancing their ability to meet the evolving needs of their customers.”
The implementation of foodpanda’s q-commerce services signifies a notable advancement in the realm of on-demand delivery, fostering convenience and efficiency for customers while equipping retailers with the tools they need to thrive in an increasingly dynamic marketplace.