Flink Enhances Customer Experience with Oracle Retail and Financial Solutions

Flink Enhances Customer Experience with Oracle Retail and Financial Solutions

Online supermarket Flink, which made a splash in 2021 by offering consumers speedy grocery deliveries in Germany, the Netherlands, and France, has turned to Oracle Retail Merchandising and Oracle Fusion Cloud Financials to optimize its operations and enhance customer satisfaction. With these solutions, Flink can now seamlessly track inventory across its hubs and distribution centers, ensuring fast and accurate deliveries.

Peter Bröcker, VP Supply Chain and Processes at Flink, stated, “We chose to partner with Oracle for this important transition because of their proven track record and expertise in the retail space.”

A recent survey highlighted that 38% of consumers find limited or out-of-stock inventory to be their biggest frustration when grocery shopping. To address this challenge, Flink sought a scalable merchandising solution to streamline its operations, inventory management, and financials. Retail Consult, a member of the Oracle PartnerNetwork (OPN), played a crucial role in project governance, ensuring its success even with limited staff during the pandemic.

Lucas Rietz, Director of ERP at Flink, responsible for the implementation, emphasized the need for a SaaS product that could offer speed, scalability, and best practices tailored to their operations.

Through collaboration with Oracle and Retail Consult, Flink efficiently deployed its core Oracle merchandising and financial solutions within just seven months. The enhanced data transparency and automation have bolstered the supply chain’s resilience, enabling quicker decision-making and simplifying purchasing processes.

Jeff Warren, Vice President of Oracle Retail, stressed the significance of time to market for disruptors like Flink, noting that Oracle’s platform for modern retail provides the interconnected systems needed to protect margins and deliver exceptional, fast service that fosters customer loyalty.

This partnership between Flink and Oracle demonstrates how technology solutions are transforming the grocery industry to meet evolving consumer demands.

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