E-commerce platform Rabbit launches AI-powered assistant for unique shopping experience


Egyptian e-commerce platform Rabbit has unveiled RabbitAI, an innovative AI-powered shopping assistant that aims to revolutionize the customer experience. Utilizing OpenAI’s ChatGPT technology, RabbitAI provides real-time assistance, personalized recommendations, and tailored insights to simplify the shopping process for users.

By integrating ChatGPT’s advanced large language model (LLM) with Rabbit’s own AI infrastructure, the platform offers Arabic-speaking and Egyptian users a unique and powerful tool for their shopping needs. Rabbit takes pride in being at the forefront of technology and sees RabbitAI as a significant leap forward in the retail industry.

This launch represents a major milestone in the adoption of AI in the region, as RabbitAI becomes the first AI-powered shopping assistant to support Arabic globally and the first of its kind available to users in Egypt. It is also one of the pioneering mainstream implementations of AI in the Middle East.

With RabbitAI, users can benefit from various features, including product search, calorie information for snacks and food items, and assistance in cooking meals through step-by-step recipes. The goal is to provide a highly personalized and relevant customer experience, alleviating the stress associated with meal planning and grocery shopping.

Louay Ali, Principal Product Owner at Rabbit, believes that RabbitAI offers a novel and exceptional customer experience, making grocery shopping interactive, efficient, personalized, and enjoyable. The platform aims to transform the way people shop for groceries and position itself as a leading tech company in the e-commerce industry.

RabbitAI follows in the footsteps of global e-commerce and retail leaders such as Instacart, Zalando, and Carrefour, showcasing how the retail sector continues to embrace AI and drive innovation in the industry.

Having already received its license to operate in Saudi Arabia in March 2022, Rabbit is expanding its presence in the MENA region. With a pre-seed round investment of $11 million in 2021, the startup is poised for further growth and success.

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