Prominent quick commerce player Getir and Dutch retailer Jumbo have recently announced the termination of Jumbo’s partnership with Gorillas, which commenced in January 2022.
This decision comes in the wake of Getir’s acquisition of Gorillas, which was unveiled in December. As a result, Gorillas city stores are now being supplied from Getir’s distribution center in Alblasserdam, situated in the southern region of the Netherlands.
In an official statement, Jumbo expressed that it was an opportune moment to conclude the collaboration between the two companies. Jumbo emphasized its commitment to further growth through its own stores and online channel.
Jumbo CEO Ton van Veen emphasized the customer-centric approach of the company, stating, “The customer’s wishes are always central to Jumbo. This is why we want to be there for our customers, always and everywhere. In that light, we learned a lot from this collaboration with Gorillas. We are now working on streamlining our operations and focusing on delighting our customers every day in our extensive network of over 700 stores, via Jumbo.com, and through the Jumbo app.”
Florian Brunsting, General Manager of Getir Netherlands, commented on the collaboration, saying, “The collaboration with Jumbo and the delivery of goods by Jumbo to Gorillas city stores has been instrumental in strengthening Gorillas’ market position in the Netherlands and establishing a foothold. The transition to Getir will enable Gorillas to further enhance its service and cater to customer needs. Consequently, it is also an appropriate moment for Getir to conclude the collaboration.”
Getir, founded in 2015, has expanded its operations to Turkey, the United Kingdom, the Netherlands, Germany, France, Spain, Italy, Portugal, and the United States. As a result of the acquisition of Gorillas by Getir, customers of both brands now have access to an extensive combined range of approximately 2,000 stock-keeping units (SKUs).
The termination of the partnership between Jumbo and Gorillas marks a significant shift in the landscape of the quick commerce sector, and it will be intriguing to witness the future developments and strategic maneuvers undertaken by the involved parties as they navigate the dynamic and competitive market.