Dunzo, the premier hyperlocal delivery platform in India, has announced its collaboration with SHIELD, a global risk intelligence company, to strengthen its fraud prevention measures. This partnership marks the first instance in India where a quick commerce company is leveraging mobile-first risk intelligence to combat fraud and thwart emerging threats. The objective of this association is to establish trust with Dunzo’s users by ensuring a seamless customer experience that maximizes benefits for genuine customers.
Dunzo will utilize SHIELD’s cutting-edge AI-powered Device Intelligence solution to promptly identify all fraudulent activities in real-time. The SHIELD ID, the global standard of device identification, will assist Dunzo in accurately determining the physical devices involved in the creation of fake accounts and promo abuse. Simultaneously, the SHIELD Risk Indicators will disclose devices running malicious apps and tools typically associated with fraud. This will enable Dunzo to take action against fraudulent accounts.
Kongkan Saikia, Associate Director of Fraud Prevention at Dunzo, remarked, “SHIELD’s technology is an integral component of Dunzo’s strategy to combat fraud. We can now stop fraud attacks instantly at the source, allowing us to focus our time on cases that necessitate a human touch.”
SHIELD’s technology stops fraud without the need for personally identifiable information, allowing Dunzo to maintain user privacy without compromising security. Furthermore, the identification of trusted devices, users, and accounts will enhance order approval efficiencies, supporting even faster deliveries, all while preventing fraud. This further cements Dunzo’s position as the most reliable choice for shoppers in India seeking prompt and dependable deliveries.
Fraudulent activities on tech platforms, including delivery and quick commerce companies, have their roots in fake accounts. Fraudsters often create numerous fake accounts to take advantage of limited-time promotions, accumulate referral bonuses, and grab coupons, leaving genuine users at a disadvantage. Fraudulent partners may also claim incentive bonuses they don’t deserve by spoofing their location and claiming job completions.
Gautam Sehgal, Director at SHIELD, said, “Dunzo is a category-defining company whose brand name has become a verb, based on a well-earned reputation for speed and reliability. SHIELD is proud to partner Dunzo to support the scalability of its services and brand promise, making certain that its resources are channeled towards incentivizing genuine delivery partners and the growth of its authentic user base.”